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Growth Capital Advisors

Financing Solutions for the

Tech and Innovation Sector

Capital
Advisory

We help growth stage companies raise growth capital.  Target fundraise $5 million to $50 million+  

 

Our expertise covers a broad range of debt and minimally dilutive financing options: 

  • Venture Debt 

  • SaaS/ARR Facilities

  • Enterprise Value Term Loans

  • Sponsor Buyouts

  • Subordinated Debt

  • Senior Bank Loans

  • Asset-Based Lending (ABL)

  • Structured Equity

 

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Outsourced
Capital Markets

Fundraising and Capital Markets is our full-time job, allowing you to focus on growing your business

 

We guide growth-stage technology companies and investors through Capital Planning, Debt Restructuring, Due Diligence, Portfolio Management and more.  Offered on a fractional basis to Institutional Investors and Companies direct, from late-stage growth through our Ready-to-Raise program for Seed-Series A

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We are a trusted partner and seamless extension of your existing leadership team to help accelerate your business growth 

   Experience Matters   

50+

Years of Experience

100+

Transactions Closed*

$2.0B+

Capital Commitments*

250+

Capital Relationships

Representative Transactions

Tech Enabled Home Services 

$20mm
Venture Debt / M&A Facility

2024

Enterprise SaaS


$ Undisclosed
PE Sponsor Buyout / Restructure

2024

Cloud Services


$ Undisclosed
Growth Capital Term Loan

2024

IoT Consumer 


$ Undisclosed
Venture Debt

2024

We Help Companies, Sponsors & Lenders Raise Debt Capital and Partner More Efficiently.

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Joel Gragg 

Founder | Managing Partner

Joel has over two decades of direct investment, banking and advisory experience within the middle-market and technology sectors Joel has originated and helped lead over $1 Billion+ in debt capital commitments. Prior to founding fitcapital, Joel was Managing Director and Head of Stifel Technology Capital, part of Stifel Financial Corp (NYSE: SF).  Joel received a BS from the University of California at Davis and an MBA in Entrepreneurship from San Diego State University.  He lives in the SF | Bay Area with his wife and two daughters. Joel is a Registered Representative of BA Securities, LLC, Member FINRA SIPC.

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Chad Cochran 

Managing Partner

With over 15 years of experience across Technology Banking, Chad has a deep background and robust investor network within the innovation economy Prior to joining fitcapital as Managing Partner, Chad served as the Market Executive for the NorCal Innovation Economy Banking Group at J.P. Morgan where he led a team of Bankers and diverse venture-to-late-stage growth customer portfolio. Throughout his career, Chad has closed on transactions ranging from $5 million to over $100 million+ Chad received a BS from Palm Beach Atlantic University and a Masters from Northwestern University. He resides in the SF | Bay Area with his family.

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Jon Weitzel 

Partner

Jon is a seasoned debt investor with over 20 years' experience across the public and private debt landscape Prior to joining fitcapital, Jon was a Director at BridgeBank and responsible for leading one of several teams for their Technology Finance division. Jon has also held senior credit roles at Wells Fargo, Orix Growth Capital, and White Oak Global Advisors. Jon received his BS from Cal Poly SLO and his MBA from the University of Chicago Booth School of Business. He lives in the SF Bay Area with his wife, son, and daughter.

joel@fitcapital.com

chad@fitcapital.com

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venture debt, venture loan, growth capital loan, growth loan, saas loan, line of credit, term loan

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© 2025 fitcapital, LLC.  All Rights Reserved.

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Disclosure: Securities Products and Investment Banking Services are offered through BA Securities, LLC Member FINRA SIPC.  fitcapital, LLC and BA Securities, LLC are separate, unaffiliated entities.

Testimonials: Testimonials may not be representative of the experience of other clients and should not be construed as a guarantee of future performance or success


Tombstones: Transactions marked with an asterisk were completed by the firm’s professionals at prior firms.

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The information on this Site is for informational purposes only. No material on this Site shall be used or considered as an offer to sell or a solicitation of any offer to buy the securities or services of fitcapital, LLC (“fitcapital,” “we” or “us”) or any other issuer. Offers can only be made where lawful under, and in compliance with, applicable law.  The information contained in this Site has been prepared without reference to any particular user’s investment requirements or financial situation. Decisions based on information contained on the Site are the sole responsibility of the visitor.  fitcapital is not utilizing this Site to provide investment or other advice, and no information or material at this Site is to be deemed a recommendation to buy or sell any securities or is to be relied upon for the purpose of making or communicating investment or other decisions. Any transactions listed on this Site are included as representative transactions and are not necessarily reflective of overall performance. Nothing on this Site constitutes investment, legal or tax advice and we do not advise on the tax consequences of any investment.

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